Which begs the question – DIY vs. hire a professional – what are the beat scenarios for each?
NIGEL ABBOTT: A simple way to look at it is – would you let yourself design your visual communication assets for your own business?
Assuming you’re not a video production house, an you did do your own work, it would surely look homemade, and unprofessional. Is your businesses’ aim to look unprofessional? Of course not.
So why would you DIY video for your business?
Video content is a professional brand asset – an extension of your brand – therefore, why would you dilute it with second-rate production?
Of course there are times where you could, especially if you are producing regular content, but you need training, guidelines and structure.
I would say, 90% of the time professional is the way to go, which is the majority of scenarios – the majority of your readers will benefit far more greatly from investing in a professional.
Posted by bird2happi (#33472) 563 days ago (http://www.reelmarketer.com)